Job Description

Social Media Coordinator

Location: Midtown NYC Office (Onsite Only)

Overview:

We are seeking a creative and strategic Social Media Manager to oversee and grow three distinct brands across all major platforms: a medical business, a lifestyle brand, and a nonprofit organization. This role requires someone who can adapt tone, messaging, and content strategy while maintaining consistency, engagement, and brand identity across each account.

Brands Managed:

Dr. Keloid (Medical / Business)Suit & Scrubs – Dr. Jones (Lifestyle / Personal Brand)Operation Keloid (Nonprofit / Awareness & Community)

Key Responsibilities:

Content Strategy & Planning:

• Develop and execute monthly content calendars for all three brands
• Tailor messaging and content style to each brand’s audience and goalsIdentify trends, content opportunities, and platform updates
• Content Creation, Including Clinical & Live Procedures
• Capture and record live procedures, including surgeries, in a professional and compliant manner
• Coordinate filming schedules with medical staff and patients
• Edit and produce educational, engaging, and compliant video content from surgical footage
• Ensure proper patient consent and adherence to privacy regulations for all recorded content
• Create behind-the-scenes, educational, and storytelling content from real patient experiences

Platform Management:

• Manage daily posting across platforms (Instagram, TikTok, YouTube, Facebook, etc.)
• Optimize posting schedules based on analytics and engagementMaintain consistency in branding, tone, and messaging
• Patient Relationship Building & Community Engagement
• Build and maintain relationships with patients featured in content
• Communicate with patients before and after procedures for storytelling opportunities
• Ensure patients feel comfortable, respected, and accurately represented
• Monitor comments, messages, and inquiries across all accounts
• Engage with followers, respond to DMs, and foster community growth

Analytics & Reporting:

• Track performance metrics (engagement, reach, conversions, growth)
• Provide weekly/monthly reports with insights and recommendations
• Adjust strategies based on data and performance trends

Campaigns & Promotions:

• Plan and execute campaigns for launches, events, and awareness initiatives
• Support marketing efforts for patient acquisition (Dr. Keloid)
• Drive storytelling and mission awareness for nonprofit initiatives

Brand Differentiation:

• Maintain clear distinctions between:
• Educational/medical authority (Dr. Keloid)
• Personal/lifestyle storytelling (Suit & Scrubs)
• Mission-driven, community-focused content (Operation Keloid)

Qualifications:

• 2–5+ years of social media management experience
• Experience capturing live content, including medical or procedure-based filming preferred
• Strong understanding of Instagram, TikTok, YouTube, and Facebook algorithms.
• Experience with video editing and content creation tools (CapCut, Adobe Suite, etc.)
• Ability to manage multiple brands with different voices.
• Strong writing, communication, and organizational skillsPreferred Skills:
• Knowledge of HIPAA-compliant content practices.
• Experience working in a medical, surgical, or clinical setting.
• Experience managing sensitive or patient-based content.
• Familiarity with scheduling and analytics tools (Hootsuite, Sprout, Later, etc.)

Success Metrics:

• Growth in followers and engagement across all brands
• Increased patient inquiries and conversions (Dr. Keloid)Strong patient satisfaction and willingness to participate in contentGrowth in personal brand visibility (Suit & Scrubs)
• Increased awareness, donations, and community engagement (Operation Keloid)

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